About Us
Carolina Thomas, founder of Presidio Dawson LLC, is a digital marketing and social media strategist with more than 15 years of experience helping global brands and mission-driven organizations connect with audiences and grow their digital presence. Over the course of her career, she has led social media and digital campaigns for major institutions and consumer brands, translating complex ideas into content that reaches and resonates with millions of people.
Carolina most recently served as Social Media Manager at the Gates Foundation, where she helped lead global social strategy across flagship channels with more than six million followers. During her time there, she grew the organization’s social audience by nearly 30% and helped drive transformational performance gains, including a 312% increase in average impressions and a 380% increase in video views year over year.
Earlier in her career, Carolina held social media leadership roles at USAA, Otter Products (Otterbox + Lifeproof), and Khoros (formerly Spredfast), where she developed integrated campaigns, built influencer programs, and helped brands navigate major cultural and business moments online. Through her consulting work with Presidio Dawson, she now partners with mission-driven organizations to strengthen their digital strategy, elevate their storytelling, and build strategies for long-term audience growth.
High-Profile Events and Partnerships include:
World Economic Forum
New York Fashion Week
X-Games
Women's Tennis Association
Super Bowl
NFL
MLB
Chelsea Flower Show
COP (UN Climate Change Conference)
Consumer Electronics Show (CES)
Lilly Singh's Unicorn Island Fund
Generation Equality Forum
Women Deliver
Project Runway
Trevor Noah Foundation
Past Work
Snapshots of our previous work and results
Created a multiple award–winning piece of content for CenuryLink Enterprise that resulted in an increase in social media mentions by 48.3%, blog visits by 41.6%, and average time spent on blog by 47%.
The LifeProof FRĒ Power #ChargeAhead campaign featuring well-known extreme athletes propelled the FRĒ Power product to be the #1 best-selling waterproof battery case in the market.
Grew Otter Products influencer and ambassador program to over 80 influencers in a year.
Included well-known influencers like Real Housewives star Sai De Silva and Academy Award winner Jimmy Chin.
Grew Gates Foundation's global social audience from 5.0M to 6.5M+ followers (+29%).
usaaflyover.com was the world's first virtual flyover. The campaign reached over 143M and received 2.5x higher brand awareness and 3.2x higher favorability than Snapchat norm.
USAA's 20millionreasons.org campaign received 379M impressions and saw a significant lift in Ad Recall, Brand Favorability, and Recommendation in Facebook Brand Effect Study.
In 2024, the Gates Foundation's annual Goalkeepers campaign gernered nearly 2M video views and 4M impressions on flagship channels, and 64M influencer video views.
Drove transformational performance gains in 2025 on Gates Foundation flagship social channels: 312% YoY growth in average impressions, 156% growth in social interactions, and 380% growth in average video views.
Grew Otter Products influencer and ambassador program to over 80 influencers in a year.
Past Awards
Our work doesn't just see results, it gets recognized.
Honorable Mention for Social Media Campaign
During a nine-week campaign, we created a four-video series featuring our LifeProof ambassadors pushing their limits to introduce the new LifeProof FRĒ Power waterproof battery case.
Finalist: Best Use of Instagram
"House Divided" kicked off the USAA social campaign for Army-Navy by exciting our audience around some of the biggest rivalries by leveraging Instagram's new at the time poll functionality and engaging animated GIFs.
Social Bakers awarded both LifeProof and OtterBox amongst the most Socially Devoted companies in both the USA and worldwide, for the sixth quarter in a row, based on social care, response rate, and time.
Most Socially Devoted Brands
For CenturyLink Business, created a social media campaign that centered on a sharable ebook, “Business Technology 2020."
Interactive Media Awards: Best in Class Award, "Data Networking"
Shortlist for Best Use of Content Marketing
Developed a series of infographics for CenturyLink Business to appeal to the banking vertical. This was also paired with a targeted blog and social seeding strategy to reach this vertical.
W3 Web Creativity Award: Social Campaign - Silver
For CenturyLink Business, created a social media campaign that centered on a sharable ebook, “Business Technology 2020."