Meet Carolina Thomas
Digital Strategy & Social Media Consultant
Carolina Thomas is a digital strategy and social media consultant helping mission-driven organizations, foundations, and purpose-led brands turn complex ideas into compelling communications and stronger digital engagement. With more than 15 years of experience in social media strategy, digital campaigns, influencer partnerships, and communications, Carolina has helped global organizations and brands reach and engage millions of people.
About Carolina Thomas
Before founding Presidio Dawson LLC, Carolina served as Social Media Manager at the Gates Foundation, where she helped lead global social media strategy across flagship channels reaching more than six million followers. During her tenure, she grew the foundation's global social audience from 5 million to more than 6.5 million followers and helped drive significant year-over-year growth in impressions, social interactions, and video views.
Earlier in her career, Carolina held social media leadership roles at USAA, Otter Products (Otterbox + Lifeproof), and Khoros (formerly Spredfast), where she developed integrated campaigns, built influencer programs, and helped brands navigate major cultural and business moments online. Through her consulting work with Presidio Dawson LLC, she now partners with mission-driven organizations to strengthen their digital strategy, elevate their storytelling, and build strategies for long-term audience growth.
Digital Strategy & Communications Expertise
Digital Strategy
Social Media Strategy
Social Media Management
Campaign Strategy
Influencer & Creator Strategy
Brand Narrative & Messaging
Creative Development
Communications Advisory
Selected Organizations, Events & Partnerships
Carolina's career has included digital and social media work connected to major global events, organizations, and cultural moments, including:
World Economic Forum
New York Fashion Week
X-Games
Women's Tennis Association
Super Bowl
NFL
MLB
Chelsea Flower Show
COP (UN Climate Change Conference)
Consumer Electronics Show (CES)
Lilly Singh's Unicorn Island Fund
Generation Equality Forum
Women Deliver
Project Runway
Trevor Noah Foundation
Consulting for Mission-Driven Organizations
Presidio Dawson LLC partners with foundations, nonprofits, and other mission-driven organizations that need a strategic approach to digital communications. Carolina brings experience working at the intersection of social media, storytelling, campaigns, influencers, and audience engagement to help organizations communicate complex ideas clearly and build stronger connections with the people they want to reach.
Experience & Results
Snapshots of our previous work and results
Created a multiple award–winning piece of content for CenuryLink Enterprise that resulted in an increase in social media mentions by 48.3%, blog visits by 41.6%, and average time spent on blog by 47%.
The LifeProof FRĒ Power #ChargeAhead campaign featuring well-known extreme athletes propelled the FRĒ Power product to be the #1 best-selling waterproof battery case in the market.
Grew Otter Products influencer and ambassador program to over 80 influencers in a year.
Included well-known influencers like Real Housewives star Sai De Silva and Academy Award winner Jimmy Chin.
Grew Gates Foundation's global social audience from 5.0M to 6.5M+ followers (+29%).
usaaflyover.com was the world's first virtual flyover. The campaign reached over 143M and received 2.5x higher brand awareness and 3.2x higher favorability than Snapchat norm.
USAA's 20millionreasons.org campaign received 379M impressions and saw a significant lift in Ad Recall, Brand Favorability, and Recommendation in Facebook Brand Effect Study.
In 2024, the Gates Foundation's annual Goalkeepers campaign garnered millions of video views and impressions on flagship channels.
Helped drive triple-digit percentage gains year over year in average impressions, social interactions, and average video views on Gates Foundation flagship social channels.
Grew Otter Products influencer and ambassador program to over 80 influencers in a year.
Past Awards
Our work doesn't just see results, it gets recognized.
Honorable Mention for Social Media Campaign
During a nine-week campaign, we created a four-video series featuring our LifeProof ambassadors pushing their limits to introduce the new LifeProof FRĒ Power waterproof battery case.
Finalist: Best Use of Instagram
"House Divided" kicked off the USAA social campaign for Army-Navy by exciting our audience around some of the biggest rivalries by leveraging Instagram's new at the time poll functionality and engaging animated GIFs.
Social Bakers awarded both LifeProof and OtterBox amongst the most Socially Devoted companies in both the USA and worldwide, for the sixth quarter in a row, based on social care, response rate, and time.
Most Socially Devoted Brands
For CenturyLink Business, created a social media campaign that centered on a shareable eBook, “Business Technology 2020."
Interactive Media Awards: Best in Class Award, "Data Networking"
Shortlist for Best Use of Content Marketing
Developed a series of infographics for CenturyLink Business to appeal to the banking vertical. This was also paired with a targeted blog and social seeding strategy to reach this vertical.
W3 Web Creativity Award: Social Campaign - Silver
For CenturyLink Business, created a social media campaign that centered on a shareable eBook, “Business Technology 2020."
Frequently Asked Questions
What does Presidio Dawson LLC specialize in?
Presidio Dawson LLC provides digital strategy, social media strategy, campaign strategy, brand narrative and messaging, influencer and creator strategy, creative development, and ongoing strategic advisory. The consultancy helps organizations clarify their message, strengthen their digital presence, activate campaigns, and connect with the audiences that matter most.
Who does Presidio Dawson LLC work with?
Presidio Dawson works with mission-driven organizations, foundations, nonprofits, and purpose-led brands that need strategic communications and digital expertise. Projects can range from developing an overarching digital strategy to advising on a specific campaign, social media initiative, or communications challenge.
Who is Carolina Thomas?
Carolina Thomas is the founder and principal consultant of Presidio Dawson LLC. She is a digital strategy and social media strategist with more than 15 years of experience developing campaigns, social strategies, influencer programs, and digital communications for global organizations and brands. Before founding Presidio Dawson LLC, Carolina served as a Social Media Manager at the Gates Foundation.
What experience does Carolina Thomas have?
Carolina has led digital and social media strategy for organizations and brands including the Gates Foundation, USAA, CenturyLink, OtterBox, and LifeProof. Her work has included global social media strategy, influencer and creator programs, integrated campaigns, content development, and digital audience growth. Her work has also been recognized by organizations including the Shorty Awards, PR Daily, the Interactive Media Awards, the W3 Awards, and the B2B Marketing Awards.
Can Presidio Dawson LLC develop a digital strategy?
Yes. Presidio Dawson can help organizations develop or refine a digital strategy that connects their communications goals, audiences, channels, content, campaigns, and measurement approach. The scope can be tailored to an organization's needs, from a focused strategic engagement to a comprehensive digital strategy.
Does Presidio Dawson LLC work with organizations outside of the United States?
Presidio Dawson brings global communications experience to organizations working across markets and audiences. Carolina's experience includes developing social and digital strategies for global organizations and campaigns, including work connected to audiences around the world.